Analyzing Brand Interaction: Dr. Squatch

 The soap brand Dr. Squatch does a very good job of keeping up interaction with customers and consumers, especially on their Instagram page. They tend to respond to comments within the first few hours of each post being made, and when they do, they respond short, energetic, and playful responses. These responses tend to be engaging, with the most common sorts of responses being (half-joking) encouragement on campaigning for new scents, questions to gain feedback on their existing products, and keeping up the inside joke about eating the soap. These types of interactions help portray the brand as easygoing and shows that they care about their consumers.

Interacting with followers is important because, while you likely won’t lose followers by not interacting, you can both gain more followers and build a more devoted following if you do interact with them. The article “How to Respond to Instagram Comments” says that responding “shows your followers that you actually care about them, gaining trust and respect along the way” and that it “can reassure users that you are genuinely listening to them.”